I run a window-cleaning company in Tallinn and I'm learning to build software. In October I'm moving to Madrid to study cybersecurity.
I tried a lot of things from fourteen onwards. Flipping stuff on Facebook. Half-built service ideas. Websites nobody found. Almost none of it worked. What it did do was teach me how to find a person who'll actually pay for what I'm selling.
At sixteen I started AknadPuhtaks, a window-cleaning company in Estonia. I got the first forty paying clients from a laptop and a phone. Meta ads, Facebook groups, cold email, warm intros. Three years later it's still running.
Now I study entrepreneurship and digital tech at Estonian Business School and run AknadPuhtaks on the side. A year into Python, comfortable with HTML and CSS, building small tools with Claude Code. In October I move to Madrid for cybersecurity at SBS. The goal for the next two years is to ship one piece of software that bills customers on its own.
I was fourteen and I wanted to make my own money. I tried a lot of things. Flipping stuff on Facebook. Half-built service ideas. Websites nobody visited. Nothing worked. I learned how to find a customer, set a price, lose, and start over next week.
A summer at Go3, selling teleservices face to face in Estonian shopping malls. Walk up. Pitch. Close. Repeat. It's the most honest sales training I've had. The product doesn't close the deal, the person selling does.
Started AknadPuhtaks. Window cleaning, run from a bedroom with a laptop and a phone. Forty paying clients by the end of the first summer, every one of them through a digital channel. Meta ads, Facebook groups, cold email, warm intros. Still operating.
aknadpuhtaks.ee ↗Started at EBS. Entrepreneurship and digital tech. Classes in the morning, clients in the afternoon. The frameworks that survived contact with my actual business stayed. The ones that didn't, I dropped inside a week.
Cofounded Sleepi with two classmates. Bluetooth sleep masks, sold through the EBS student company. We shipped the product, the site, the ads, the support. What we never did was get customer acquisition cost below our margin. I learned what CAC actually means the hard way. Shipping was the easy part.
Running AknadPuhtaks. Full time at EBS. A year into Python. Comfortable with HTML and CSS. Building small tools with Claude Code. Learning Spanish. Getting ready for Madrid.
Madrid. SBS. Cybersecurity. Not a gap year, not a detour. A plan to put a real technical layer under everything I build next. AI, security, infrastructure. I want to read the code myself.
Window cleaning in Estonia. Started with zero clients and a laptop. Forty paying customers by the end of the first summer, each one booked through a digital channel. Meta ads, Facebook groups, cold email, warm intros. Three years on, still running.
Bluetooth sleep masks, built by three students. We shipped the product, the site, the ads, the support. What we never did was get customer acquisition cost below margin. I learned what CAC means the hard way. Shipping was the easy part.
A summer at Go3 selling teleservices in Estonian shopping malls. A few hundred cold opens a week. Same muscle, at scale, on Meta ads, email, DMs, and Facebook groups for AknadPuhtaks. Most of the job is hearing no.
AknadPuhtaks is in its third summer. Pricing, scheduling, quality, customer service, chasing invoices. The unglamorous half of a company is the half that keeps it alive.
A year into Python. Comfortable with HTML and CSS. I built this site end-to-end. Claude Code is in the loop for everything I don't already know how to do.
Meta ads, Facebook groups, cold email, warm intros. Forty paying clients in the first summer of AknadPuhtaks, zero budget, every one through a digital channel. I run the ad account myself.
Ad copy, email sequences, landing pages. The skill I practiced without knowing it was a skill. Still writing the AknadPuhtaks ads and landing pages myself.
Every business I've run has dropped me into something I didn't know how to do. I figured it out while the meter was running. Nothing sticks like the lesson you paid for.
Native
Professional, daily use
Working, conversational
Learning, in prep for Madrid
I want to build software people use without thinking about it. Security people trust without knowing my name. Tools that earn their place in somebody's day. Not slogans, not demos, not decks. Estonia today. Madrid next. The rest is the work.
Small tools and sites with Claude Code. This site is one of them.
Whatever is most directly useful right now. Business, tech, and the next Spanish chapter.
Python, cybersecurity fundamentals, AI systems. The technical layer under what I want to build.
Notes on what I'm building and what I'm learning. Mostly for me.
Freelance right now: landing pages, Meta-ad funnels, small tools. Not full-time, not agency work. I reply within a day.